{"title":"Beauty of Joseon","description":"\u003cp\u003eIf you've heard of 1 Korean sunscreen, it's probably Relief Sun. It earned that. SPF50+ PA++++, no white cast, and it feels like a light moisturiser, which is why it's the sunscreen we reapply without complaining. We stock both versions: the original Rice + Probiotics for normal to dry skin, and Aqua-Fresh Rice + B5 for the days humidity wins. Then the 2 products that make Beauty of Joseon more than a sunscreen brand: Glow Serum with propolis and niacinamide for oil balance and pores, and Dynasty Cream with rice bran and ginseng for the dewy finish that layers under makeup. Beauty of Joseon makes more than this. We start with the 4 our customers ask for and add only what earns a place. The Signature Glow bundle pairs the serum and Relief Sun for less than buying them separately. Free shipping over AED 200, Tamara pay-in-4.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50ml","title":"Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++ 50ml","description":"\u003cp\u003eThe internet-famous SPF that feels like a moisturiser. Absorbs fast, leaves a natural glow, keeps up in Dubai heat.\u003c\/p\u003e\u003cp\u003eAll skin types. Especially anyone new to Korean SPFs, and anyone who wants glow, not matte.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":64143174467953,"sku":"EKKA-PRO-BOJ-001","price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/1775\/2689\/files\/Beauty_of_Joseon_-_Relief_Sun_Rice_Probiotics_SPF50_PA._ba285e33-603e-419d-8a1d-eccde9e53fc1.png?v=1787146285"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon Glow Serum (Propolis + Niacinamide)","description":"\u003cp\u003eGlass-skin serum with a cushiony feel. Balances sebum, calms visible irritation, refines pores over consistent use.\u003c\/p\u003e\u003cp\u003eCombination and oily skin, visible pores, congested T- zones. Works well for reactive or breakout-prone skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":64241624318321,"sku":"EKKA-TRT-BOJ-001","price":79.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/1775\/2689\/files\/Beauty_of_Joseon_-_Glow_Serum_Propolis_Niacinamide.png?v=1787144834"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"Beauty of Joseon Dynasty Cream","description":"\u003cp\u003eThe cream that started the brand. Rice bran, ginseng root, squalane. Dewy hydration that layers under makeup and lasts the day.\u003c\/p\u003e\u003cp\u003eAll skin types. Sensitive and acne-prone skin tolerate it well. Non-comedogenic.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":64241624482161,"sku":"EKKA-MOS-BOJ-001","price":99.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/1775\/2689\/files\/Beauty_of_Joseon_-_Dynasty_Cream.png?v=1787144683"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5","title":"Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5","description":"\u003cp\u003eThe lighter, cooler cousin of the original Relief Sun. Watery, splash-of-hydration texture built for humid days.\u003c\/p\u003e\u003cp\u003eCombination, oily, or humid-climate skin. Anyone who found the original Relief Sun too rich.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":64241624973681,"sku":"EKKA-PRO-BOJ-002","price":89.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/1775\/2689\/files\/of_Joseon_Relief_Sun_Aqua-Fresh_Rice_B5.jpg?v=1787137522"},{"product_id":"the-boj-signature-glow","title":"Beauty of Joseon Signature Glow","description":"\u003cp\u003eThe 2 Beauty of Joseon products people actually repurchase.\u003c\/p\u003e\u003cp\u003eThe serum balances oil and calms redness, the Relief Sun finishes dewy and behaves like a moisturiser. If you only ever try one Korean brand, this is a fair place to start.\u003c\/p\u003e","brand":"Ekka Beauty","offers":[{"title":"Default Title","offer_id":64454544589169,"sku":null,"price":149.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/1775\/2689\/files\/TheBOJSignatureGlow.jpg?v=1787563006"}],"url":"https:\/\/ekkabeauty.com\/collections\/beauty-of-joseon.oembed","provider":"Ekka Beauty","version":"1.0","type":"link"}